Whitney Wolfe Herd is making moves when it comes to the dating app community. She is trying to bring about serious change when it comes to the dating app world, and people appreciate her effort. Whitney Wolfe Herd is a business woman that has threaded multiple platforms for people to socialize and build better network circles through Bumble. This is important to Whitney Wolfe Herd because she is a business woman that is trying to be an inspiration to other women in business. That is why she created the Bumble Bizz as a component of Bumble. She wanted women that were in small business to be able to network and connect with others that may have same types of goals.
Whitney Wolfe Herd is clearly a leader in a dating app community where males are dominant. She knows the Bumble spread to other areas of social media and that there will be even more talk about how she stands out as a single female and an app community that is also dominated by men.
Whitney Wolfe Herd has proven over time that the dating app that she created with Bumble is not the only thing that she is planning to do. Wolfe also has a strong desire to create another community where people can engage in socializing with this app.
Whitney realizes that there are barriers to entry when it comes to social media apps because there are already many giants in place. She realizes that Facebook may be the app that has the most revenue when it comes to advertising through app technology.
She realizes that with more than a billion users that Facebook is easily one of the biggest social media empires, but she also knows that Bumble has a strong user base. She knows that people that want premium accounts are going to be willing to pay to see matches outside of their geographical location. Whitney sells merchandise through Bumble so this makes it possible for her to make profits. She realizes that she is a woman in a world that is dominated by men, but she also believes that she can change the face of social media with her feminist movement.
Wolfe runs a company where more than half of the staff are women, and she looks at this as an opportunity to empower more females that are trying to break the glass ceiling in a male-dominated world of app development.