The Synergy between Fashion and Technology in Contemporary Times

No observant person will doubt the ever growing synergy between fashion and technology. The two are in a strong unbreakable interwoven relationship. Entrepreneurs who were quick to appropriate this fact in their businesses are better for it in every respect. A good example of such fellows is Chris Burch. He has written a number of articles on the topic.

 

Burch was a born-entrepreneur. He was already a millionaire before the age of twenty. While in college, he teamed up with his brother Bob to set up Eagles Eye apparel. They took the company to unimaginable height in few years. By the time they were selling it off, the worth of the company was in the range of $160 to $200 million. His success stories also extend into other industries like the real estate and technology. He currently oversees Burch Creative Capital, a firm with an intimidating portfolio.

 

In one of his write-ups, he explained the upward trend in the world of fashion and technology from the 70s to the turn of the century. Music lovers in the 70s were given to the boom box, a medium for carrying great tunes and stations from one place to another. In less than two decades later, the boom box was as good as dead. The Walkman became everybody’s favorite; it was fashionably a level higher and a grand device for great personal music experience. Unfortunately, the Walkman did not follow most music lovers into the new millennium. The iPod took its place, an improvement on the Walkman. This upward trend has never ceased.

 

Technology has completely changed the look of fashion, though in a positive way. Almost all successful fashion designers are technologically inclined. They argue that higher standard of innovation and functionality can only be achieved through the help of technology. Anouk Wipprecht supported this view when she declared: “[technology is] like a playground, a place of experiment, and as you dive deeper and deeper into the technology and systems, it rewards you with endless possibilities.”

 

It must be pointed out that the relationship is not one-sided; fashion has not failed to reciprocate. It remains the best platform through which technology gain much needed popularity. Many will not know the latest technology in town without the help of fashion. Forums like Fashion Shows have been performing this task over the years.

 

Also, there are instances when both fashion and technology work together to achieve great things. Worthy of mention is their joint effort in creating kinetic energy. Today, there are cloths designed to power appliance like mp3 when worn. The world is also awaiting the arrival of a prototype shoe that can be used in charging cell phones while walking or running.

 

The ever strengthening synergy between fashion and technology cannot be exhaustively explained in a few hundreds of words. This development is healthy and will always leave the human race better off.

 

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