The EOS lip balm is one of the leading brands of lip balms currently on the market. They are present in the fashion and makeup magazines worldwide, as well as in the stores.
Based on frenchtribune.com, EOS stands for Evolution of Smooth. It was founded by Jonathan Teller and Craig Dubitsky and later co-founder and managing partner, Sanjiv Mehra, joined the EOS team. Teller and Dubitsky came up with the EOS lip balm because they wanted to give their generation a different kind of lip balm. They were fed up with the traditional, boring, and the unisex type of chapsticks that filled the shelves of all the drugstores. They created a lip balm product that would take the makeup industry by storm. Check this video.
The founders came up with a marketing strategy that has proven profitable results. They realized that women depended on lip balms as apart of their makeup routines. That meant that they needed to create lip balms that would appeal to them and produce excitement. They generated EOS lip balms in different colors, packaging, and flavors. Of course, women love cute and colorful products. Their mission was to connect on an emotional level with their buyers. They secured their place on the market by not overpowering other products that were already out because they feared that would turn their product into a temporary fad. They wanted to have an everlasting existence.
Watch this video, https://www.youtube.com/watch?v=yRY7C3LEFeM.
They are well known all over the world. The EOS brand skyrocketed when celebrities like Kim Kardashian and Miley Cyrus were seen wearing it. Everyone is loving the EOS lip balm, consequently, they are selling over 1 million lip balms per week. That is a lot more than what they sold their first year!