Techstyle Fashion Group is a membership online retailer that sells clothing, beauty products, and fashion accessories. It was co-founded by two business partners, Adam Goldenberg and Don Ressler. They readily admit that they knew very little about the world of fashion before launching the company but they have quickly learned about it. The company is built to sell what people are looking to buy.
Adam Goldenberg got his start at as an entrepreneur when he was just 15 years old. He developed an online advertising network called Gamers Alliance which helped people target those who play video games. It was in 1999 that he sold his business to Intermix Media. He also became that company’s Vice President of Strategic Planning, a position for which he dropped out of high school.
Don Ressler established FitnessHeaven.com when he, too, was pretty young for an entrepreneur. He also ended up selling his company to Intermix Media, in 2001. While operating his company he gained substantial experience at raising capital. He has said in the past that this experience was what encouraged him to start a business in the fashion industry.
With both Ressler and Goldenberg now working at Intermix, they soon became friends. Over time they decided to leave Intermix and establish their own company. The first company they launched as business partners was Intelligent Beauty which was their first e-commerce company. They saw some issues in the fashion industry that nobody else was addressing. The included nobody offering personalized fashion and nobody giving an online shopping experience that was fun and trendy featuring good quality, comfortable clothing.
Later on, Goldenberg and Ressler introduced JustFab. Consumers sign up as members of Justfab and, in exchange, they get athletic clothing and accessories each month that has been personalized to their tastes and sizes. Another helpful component on the website is demonstrations of how to put an outfit together so that their members will feel more comfortable expressing their fashion sense.
Techstyle Group is a company with feet placed firmly in two industries, technology and fashion. Both of the co-founders now have long histories in both industries and wanted the name of the company to reflect both sides of the company.
In regards to social responsibility, TechStyle Group works to benefit the broader community. They hold a number of charity events each year. One of these, the Cinderella Project, provides gown and accessories to those young women who can’t afford them when they want to attend their school proms.http://rgtadvisors.com/bio/adam-goldenberg/