Fabletics: The Leader In Workout Fashion Industry

Most of the fitness enthusiasts face issues like a not getting high-quality workout fashion outfits of their choice. Even if people can find few, it won’t be stylish or could be costly. Getting trendy fashion outfits according to one’s choice is not easy. Especially people who are highly fashion oriented will struggle to get their pick that satisfies their needs. Fabletics is providing an excellent answer for workout fashion. An online workout fashion store co-founded by Kate Hudson is different in many aspects. It understands customer needs better and follows few strategies to satisfy the customers completely. Some noted characteristics of the brand are making it a clear winner in workout fashion industry for women.

 

The Best Choices

 

Fabletics offers great quality products with customized designs. People can see thin and soft tops, and thick and quality leggings. The outfits show great flexibility with expanding and contracting according to the body type of the person. It also gives great shape, and people would find very comfortable to wear it. It doesn’t lose its shape over the time or won’t fade. The outfits are showing a compact and attractive style with great designs. There are many stylish bottoms and simple tanks with solid colors, and it gives a great sense of fashion. Even the brand surprises its customers with some unexpected designs. When it comes to value, the high-quality leggings are available for around $50, whereas a similar quality product from other fashion retailers would cost at least $80. Similarly, every product found at Fabletics are charged a minimum 30 percent less price than similar quality products from other retailers.

 

Reverse Showrooming and Data

 

The retailer has introduced a new experience shopping experience called reverse showrooming. For this, Fabletics has set up physical stores in the main cities along with the online store. The users can physically check the products at the retail stores, and buy it online. People have different preferences, and many people like to check the products before purchasing it. Though online stores are selling products at better rates, people don’t get an option to check it before purchase physically. So the online-offline mix of Fabletics give all the possible purchase options for the customers. It uses online data and finds the hot-selling products and lists those in showrooms, so many people will find it highly useful. The showrooms also use the local preference data to cater the customer needs in a better manner. People who have specific needs can depend on the online store for more diverse products.

 

VIP Membership Program

 

A great subscription program, given to the aspiring customers of Fabletics. It charges $49.95 per month and gives free goodies and outfits worth the amount charged. Additionally, the members can purchase various products from the retailer at a discount up to 50 percent. There is an option to skip a particular month from the subscription, which ensures that the subscribers won’t be charged in that month. While subscribing the membership, people would be asked to fill a questionnaire, which is effectively utilized by the retailer to provide customized products according to the preferences of the members. It also gives a great opportunity for the retailer to come to know about the subscribers’ tastes and interests.

 

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