The Fabletics brand continues to appeal to women everywhere. This company’s marketing success is largely due to Don Ressler’s ability to bring new fashion ideas to life, generating rocketing Fabletics’ exclusive, active-wear, fashion sales. This company came to be when Don and Adam Goldberg came up with the Fabletics model to provide and sell ladies athleisure clothing with a marketing concept dependent on Fabletics customer desires. Other retailers only put out the styles some designers decide are currently trendy. Fabletics believes that the customer should get the fashion choices that appeal to them. In addition, since so many athletic wear retailers sell their fashions at ridiculously high costs, Fabletics strives to keep the price of their amazing styles affordable for the average woman.
While providing high-quality fashionable athleisure wear can sometimes bring challenges, Fabletics holds all of their products to a higher standard. This company will wait until all undesirable elements are worked out before offering these styles in their online shop and in their physical stores. Customers get incredibly perfect style choices when they take the individualized LifeStyle Survey Quiz. This saves customers the hassle of ending up with clothing that is unsuitable for their current lifestyle or clothing in the wrong size or design.
Additionally, Fabletics has just announced an upcoming line of plus-sized women’s clothing. This collection will be geared towards women with larger frames and/or curvier figures, in need of well-fitted athletic styles. Many plus-size ladies desire to increase their exercise to lose weight. Now, these women can find exceptional active wear in just their size. This is far preferable to wearing sweat-type outfits that have zero fashion appeal, often poorly constructed, too expensive and only available in unflattering colors. Fabletics is targeting this massive consumer group and expect their new collection to sell profitably.
Don Ressler believes in Fabletics’ mission to promote and provide clothing styles that embrace women and their desire for recognition and respect. Fabletics keeps this in mind whenever launching new products. Women can feel good about wearing these stylish, and exceptionally comfortable, designs suitable for all types of active lifestyles. Fabletics never uses trick marketing tactics, believing that their fashions speak to their worth. With this company’s customer-friendly and easy shopping services, women are finally able to purchase clothing items so beautiful, it is hard to believe the low price. With Don Ressler’s guidance, Fabletics continues to wow their customers.