Adam Goldenberg and Don Ressler originate in Los Angeles and are co-founders at Fabletics, an online subscription retailer company. Fabletics majorly sells athleisure products that include women sportswear and other related accessories. Fabletics was first established in 2013 and later launched FL2, activewear for men in 2015. As a result, the company expanded its inventory in 2016 to include swimsuits and dresses. Fabletics uses Hudson’s footage cell phone shots and targets its main competitor Lululemon. Fabletics has now managed to sustain a stable annual revenue increment of 35%.
Fabletics employs crowd marketing and pop-up stores to broaden its membership base. For this reason, the company stocks apparel holistically based on its online sales dynamics. In 2017, Fabletics expanded on the collections of available swimwears and dresses. Fabletics is highly reputable for its e-commerce approach with over 22 outlets. The company offers its customers with personalized outfits that suit their taste for fashion, size, and lifestyle. Fabletics is a subsidiary of Just Fab which later changed its name to Techsyle Fashion Group in 2016.
Adam Jack Goldenberg is a passionate entrepreneur and e-commerce expert. He is keen on internet advertisement. Adam first created Gamer’s Alliance Inc. at the age of 16. This site managed to advertise several gaming platforms. After two years of operation, Intermix Media acquired this venture in 1999. Adam served at Intermix Media as Vice President of Strategic Planning. When he turned 20, Adam became the Chief Operating Officer of the company. Intermix Media was later acquired by News Corp in 2005 at the cost of $650 million. Adam and Don Ressler jointly formed Intelligent Beauty Inc.
Don Ressler is also a successful entrepreneur. He has managed to run Intelligent Beauty and FitnessHeaven.com which was gradually acquired by Intermix Media in 2001. Together with Adam, they found Alena Media. This performance advertising and e-commerce division generated high revenues and became a profit center at intermix.
Don and Adam later found JustFab in 2010 as a subsidiary of Intelligent Beauty. A year later, JustFab received funding worth $33 million from Matrix Partners. Eventually, JustFab grew its membership base and managed to get over 6 million members by 2012. JustFab also received $76 million from Crossover Ventures, Matrix Partners, Rho Ventures, and the parent company.
Out of the company’s financial stability, JustFab resolved to explore new markets. The company acquired Fabkids in 2013 and later procured Fab Shoes. In 2013, JustFab had managed to gain over 3 million members across Europe.