Brazil was under siege by the Zika virus 18 months ago. In 2016, more than 170,000 cases of Zika were on the books. But through April 15, 2017, there were only 7,900 cases. According to the government, the country no longer fits the requirements for a state of emergency. Zika cases are expected and they are not uncommon.
Microcephaly data from the Brazilian Health Minister shows a major drop in the number of new cases in 2017. The number of cases reported every month is well below the high point of the crisis in 2015. Even though emergency status is no longer in effect, the RBS Group is still reporting cases of Zika, and the group will continue to do so. The RBS Group’s headquarters is in the South of Brazil. The South was not hit as hard as Northern Brazil when the Zika virus became national headlines. But the newspapers, radio, and TV stations that are part of the RBS Group are still reporting Zika news. New research developments, new cases, and information about mosquito eradication are part of those reports.
Duda Melzer, the energetic CEO of the RBS Group, is a media man who knows what the people want to hear. Duda is a Harvard MBA, and a dedicated media professional. The RBS Group was started by Duda’s grandfather, Mauricio Sirotsky Sobrinho. Duda’s uncle Nelson Sirotsky was in charge of the group until Duda took over as CEO. Duda was president of a boutique media company in New York and he has franchising experience thanks to his involvement with Sweet Sweet Way before he decided to work full-time in the family business. More details can be found on Crunchbase.
In an article on Estadao, Melzer’s RBS Group is one of the most influential media groups in the country. The media industry is run by four wealthy families in Brazil, and Melzer is part of one of those families.
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