Don Ressler and Adam Goldenberg have a goldmine on their hands. They started JustFab, and this became one of the hottest websites in retail clothing for women. They will strike gold many times earlier with websites like Intelligent Beauty. Adam Goldenberg and Don Ressler have been partners for a long time, and they have kept their ear to the streets for a relatively long time. They have been able to take data that has been compiled from their websites and build even better websites. Essentially, they are the ones that are master mining the retail clothing world for women.
They are utilizing their skills in date metrics to provide a better shopping experience for new customers. So many people have been able to benefit from what has been done by this duo. Customers are highly impressed with the work that Don Ressler and Adam Goldenberg have done so far, but this appears to only be the beginning stage of their intuitive spirit. This is a duo that has incorporated a very interesting player for their current round in their business success. With Fabletics Kate Hudson is helping Don and Adam great even more ground.
TechStyle is what the name of JustFab has been changed to. This was a bold move by Adam Goldenberg and Don Ressler. For years everyone has always known of the JustFab name. There are not a lot of people that have been acquainted with the new name so it makes it much harder for people to conceptualize a new name. The reality, however, is that Don and Adam had a plan in mind. They wanted to take some time to build a company that would focus on their connection with technology and retail. This Is how they came to a point where they would make a change with the name of the company. It would be a name that would give consumers a precise ideal to what they were trying to accomplish.
TechStyle represents a whole new platform where there are a lot of people that are embracing the data-driven metrics that come in the form of the lifestyle quizzes. People like this because it allows them to pick the clothes that are going to be in line with what they are looking for on a regular basis. Don and Adam embrace this because the lifestyle quiz provides data that can help them make consumer improvements.