When you are looking into a company that is trying to capitalize market share as they grow, Honey Birdette fits the bill. This is a lingerie company that is currently one of the premiere brands around the world, and is looking to grow its market share in the United States and the United Kingdom. They are doing this by launching e-commerce platforms and strategies in the United States, while also opening up retail throughout the United Kingdom. Let’s dive into how they plan to do this and what sort of things they are putting into motion.
This is an Australian company that has recently opened up its United States e-commerce website. This is a very young company in the grand scheme of things, as they have only been in business since the year 2006. The reason that Honey Birdette decided to launch a United States e-commerce site is that they receive close to a 400% increase in United States online sales over the past year. By launching this site, they hope to have excellent service and speedy delivery times. They know that everyone these days is shopping online, which is why number of department stores in the United States have been closing.
In terms of United Kingdom expansion, Honey Birdette is planning to open 10 more stores in places like Newcastle and Stratford, while they hope to have close to four stores launched before the year is over.
This is a premium brand of lingerie that many women have gravitated toward due to the fact that it has a sense of comfort and luxury. In Australia, they have close to 60 stores open. This Australian company is wildly successful and is continuously doing more to gain market share and improve their brand in a number of different ways.
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