About Lori Senecal

Lori Senecal is the current Global Chief Executive Officer of Crispin Porter & Bogusky. She joined the company in the year 2015 and since she became the head of the company, its revenue has been boosted by over 20%. She is a well-known figure in the digital and creative marketing industries known especially for her good leadership skills. Working as an innovator, Lori Senecal developed the TAG ideation that was a special marketing unit for the youthful generation. Due to her success, Lori Senecal being the very successful lady had her efforts leading to her promotions and later became the President of McCann in New York.


In a report by GCReport, while working for McCann, Mrs. Senecal led the company to success by developing brilliant methods and strategies for the company personnel. The McCann under the leadership of Ms. Senecal, the company was put in the public domain on the list of agencies to watch. In addition to that, the company was recognized as the best company for anyone to work for in New York. Lori Senecal is now a mentor to other women and encourages them to never give up and always look to build from their own self. Check out Ideamensch to know more.


Some of the works of Lori Senecal in the field of Marketing and Advertisements

Lori Senecal is a woman who was mostly believed in herself. She believed that creativity is not a talent but it is mostly based on one’s behavior. Some of her campaigns include the following


  • Letgo– this is an app that had CP+B Company create a tool which allowed its clients to make slick TV-style spots for sold items by the firm. This made the app get over 40 million downloads.


  • Kraft Mac and Cheese– this company removed some artificial ingredients and the CP+B advised them to not advertise it. They later sold over 50 million boxes.


  • NBA 2K– In the year 2016, 2K released a snippet of the basketball game. CP+B took it beyond the screens using Fitbit account which they asked players to link with their NBA 2K profiles. This helped them improve their character’s abilities which were based on the real-world steps they take.


Some of the advice Lori Senecal gives digital Marketers is that they should

  • They should target the heart of their audience
  • They should use real people in the marketing as it creates a connection.
  • They should use strong colors

By following this, then digital marketing will be successful to anyone seeking to do it.

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Jose Henrique Borghi Does All The Heavy Lifting For Businesses At All Stages

It often takes a lot more time than people have in order to bring a business to a level of success. For one thing, people are in need of a lot of help in getting their business off the ground. It is very rare for someone to be able to both handle the merchandising, content, and other aspects of the business while dealing with the advertising. After all, people tend to deal with some kind of exhaustion after dealing with their business. Therefore, they don’t have the mental energy to put towards any advertising. This is where advertising agencies come into play.

One example of an advertising agency is Mullen Lowe, run by Jose Henrique Borghi. One of the reasons that people should give their business over to this particular advertising agency is because Jose is so passionate about advertising. When he works on an ad, he makes sure that he is aware of the company and the type of message they want to send. He also makes sure that he focuses on what is new. After all, people are going to be looking for what is new from the company in the advertising. Therefore, Jose brings forth an ad campaign that is sure to please the business owners.

Jose has worked diligently on his ads and brought success to Mullen Lowe. As a result, he has brought a lot of attention to the company and has brought growth to it. Mullen Lowe has started in Brazil and has grown to include locations in the U.S. among other countries. This expands the reach of the company. This also allows people to enjoy the advantages that come with working Mullen Lowe. The thorough effort that is brought forth from the company would bring about plenty of sales and profit from customers.

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