The newest lip balm from EOS is stirring up the industry with its wax-free formula. Removing the beeswax creates a vegan product with absolutely no animal byproducts, and it does away with the rubbery texture of all other lip balms. EOS Crystal Lip Balm appeals to both current and potential buyers. A vegan label will bring in new EOS customers who could not use it before, and the new look and feel will entice existing customers with its eye-catching, transparent formula and weightless feel.
Crystal Lip Balm sells for only $5.49 and contains coconut, shea, and avocado oils. It comes in two creative flavors, Hibiscus Peach and Vanilla Orchid. This innovative product is a hit with consumers and is selling out faster than it can be produced (amazon.com)
EOS, Evolution of Smooth, rocked the hum-drum lip balm market over ten years ago. It moved lip balm from a unisex commodity, like toothpaste, into the hip world of beauty products with its distinctive, round look and inventive flavors. The company targeted style-conscious women aged 25-35 and used social media and celebrities to promote their lip balm. By using only organic ingredients, EOS was ahead of the industry in appealing to health-conscious consumers. Offering a vegan product now puts them out in front of their competition once again.
Currently the second highest selling lip balm company, EOS has beat out the long-time industry leaders, Chapstick, Blistex, and Carmex. They have also expanded into producing shaving creams and hand lotions and plan to offer more new products in the future. Check imabeauty.com.