The fashion industry is not for everyone, and to be able to remain on top of the food chain one must be always strategic and offer unique and quality products. Adam Goldenberg and Don Ressler are two living legends who have prospered in the industry. They started entrepreneurship since they were young and all along they have acquired extensive knowledge on how to run a successful business. TechStyle Fashion Group, formerly JustFab Inc is one of the successful ventures the two have embarked on. They founded the enterprise in March 2010, and Kimora Lee Simmons was made the president and Creative Director of the company in September 2011.
The company first received funding from US venture capital firm of 33 million dollars in the year 2011. In the subsequent year, the company received additional 76 million dollars from various investors. The resource enabled the company to expand to external markets particularly in UK, German and Canada. The headquarters of the TechStyle Group is located in El Segundo, CA as the region has easy access to international airports and there are plenty of luxurious beaches. The company now has four primary subsidiaries online businesses which include Fabletics, JustFab, FabKids, and ShoeDazzle.
Intelligent Beauty is also a successful business that was founded by the two gurus. Intelligent Beauty has been successful since it was started and it has expanded at a high rate as the two have had experience in multiple online businesses. Intelligent Beauty has focused on an becoming a fashion e-commerce leader by offering beauty and personal care products. The company firmly believes in the power of technology and efficient methods of brand building and advanced marketing.
TechStyle Group is referred to as unicorn by most media and financial experts mainly because of how much its worth. In financial terms, a unicorn is any business that is valued more than 1 billion dollars and based on the valuation of TechStyle Group; it is clear the company is an actual unicorn. Both Adam Goldenberg and Don Ressler have immensely contributed to the growth and development of the business, and their experience and passion have in deed kept them moving. Adam Goldenberg started his first business when he was just 15 years old Don, on the other hand, has embarked has made more than 1 billion US dollars in deals which raised over 100 million US dollar in capital for their current e-commerce business. They have firmly focused on offering personalized services and products for their customers to promote customer loyalty. http://www.entrepreneur.wiki/Adam_Goldenberg