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Alejandro Betancourt's Journey in Shaping the Sunglass Company

Hawkers is one of the few companies which has managed to build their brands within a short period. It has been in operation for only a few years, but it has managed to gain millions of customers all over the world. But unfortunately, the firm had financial challenges just a few years after it started operating.

However, with the intervention of Alejandro Betancourt Lopez, it was able to overcome them and emerge as one of the most famous eyewear companies globally. Today, the firm manufactures high-quality products enabled by extensive research and the best manufacturing products. As a result, a significant percent of sunglasses customers prefer Hawkers products to other eyewear brands in the market.

Superstars and famous sportspeople have also adopted the film’s products. Most of them attend public events wearing quality sunglasses, thus increasing the popularity of the products amongst their followers. That has increased the company’s sales significantly in the last few years.

Even Though the firm had gained a good reputation within a few years of operation, most of its success was noted when Alejandro Betancourt Lopez joined the firm. In his few years as the managing director, he has made various changes that have contributed to the company’s faster growth.

Some of them include the best digital marketing strategies that helped the company market its product in different countries. The other strategy was manufacturing unique products that were different from the ones in the market then.

More about Alejandro Betancourt Lopez

Alejandro Betancourt Lopez studied economics at Massachusetts University, which helped him in managing various firms. After finishing his studies, Betancourt worked for different companies in various capacities before starting his firm. Therefore, when joining Hawkers, he had gained the experience required to manage the firm; thus, he rescued it from the financial challenges it was facing within a few months.