Online Reputation Management: Social Media Is Key

While a large part of online reputation management depends on search engines, a lot of search results depend on social media. Therefore, it is important for people to be able to track every mention about his brand through social media channels. This is very hard to do without the right software. Therefore, he can find online reputation management tools that will alert him to every mention of his brand. That way, he could look at every mention about the brand. One thing that is important is that he pays attention to the context surrounding any claims that are made in relationship to the brand.
Another reason that social media is important for online reputation management is that it is one of the main ways that people build their brand. Social media is the platform that people use to reach out to their audience in order to find some customers that they can market to. Of course, the ease of finding a good customer base depends on the social media platform. However, the business owner should be able to easily find the right social platform for him to market his product or brand. This is when he should focus all of his attention on building an image and a brand that people will love.

Social media is quite a beast to navigate. However, when someone gets a hang of it, he will find it to build a following. As a result, he will build some kind of audience base. Also, social media will give a boost in traffic for his brand’s website. As a result, he may get some conversions as he gains the trust of his audience. The trick is to engage the community in a way that makes people feel good. As people get positive interactions from the brand owner, they will find themselves more eager to do business with him. He will also build some loyal customers. As a result, he will be more able to defend himself from the various storms that come his way.


Why Brad Reifler is a Legendary Figure in the Financial Services Industry


Brad Reifler has led Forefront Capital into being a leading player in the money markets. Owing to the shrewd leadership that he has provided over the years, Forefront Capital has registered a remarkable growth in client numbers and revenue margins. Recently, the firm launched an ambitious initiative known as the Forefront Income Trust, which is likely to catapult it to greater heights. This investment program will mainly cater for the needs of non-accredited investors.


Brad Reifler admits on Twitter that before launching the program, his sole focus was accredited investors. However, shifting to non-accredited investors will give his company the opportunity to serve a wider range of clients. Brad Reifler has also been slowly shifting his attention to the middle-segment markets. He has already designed an investment plan that suits the needs of middle-class investors. With such insightful leadership, Forefront Capital is expected to continue registering an impressive growth margin.


About Brad Reifler


Reifler is a prominent American entrepreneur. He has played an important role in the success of over ten ventures. The Bowdoin College alumnus has been working in the financial services industry for over thirty years. In 1982, he founded his first firm, Reifler Trading Corporation. This company created a niche for itself by specializing in global derivatives. Consequently, it was acquired by Refco.


Brad Refler is also the founder of Pali Capital. While serving as its CEO, he helped Pali to register profits of up to 200 million dollars annually. He similarly helped establish it in the United Kingdom, Singapore, Latin America, and Australia. At the moment, Brad also works at Forefront Advisory, a subsidiary of Forefront Capital. Besides this, he serves as a director at Genesis Securities, Foresight Research Solutions, European American Investment Bank, and Sino Mercury Company. Reifler frequently makes appearances on media outlets such as Reuters and Yahoo Finance. He uses such platforms to give sound investment advice.

Favorite Lime Crime Velvetines Lip Swatches


As a fan of makeup -and a fan of Lime Crime’s makeup- I was interested in seeing Celia Leslie’s YouTube video titled: “Lip Swatches: 24 Lime Crime Velvetines“. The lip swatch video was put together really well. It showcases each of the twenty-four colors that Celia Leslie tried on very well. The colors she tried out were bold, matte and striking colors. She tried on the Lime Crime Velvetines: Cashmere, Buffy, Squash, Bleached, Riot, Shroom, Faded, Cupid, Polly, Teddy Bear, Saint, True Love, Utopia, Beet It, Pumpkin, Red Velvet, Wicked, Cement, Peacock, Pansy, Fetish, Jinx, Salem and Trouble.

I had a few favorite Lime Crime lip swatches of the colors she chose to try out. Wicked was edgy and so bold! The color is a very deep, matte red. It’s so gorgeous and I think it would be perfect for work, casual wear and for a vampire Halloween costume.

The Pumpkin Velvetines was also glorious and so very perfect for fall, and they’re in the Dolls Kill store already. I would love to get the Pumpkin lip color, since it resembles delicious baked pumpkin pie. It looks like the perfect thing to wear when going on a fall walk down the street or when sipping a pumpkin spice latte in front of a café. The Squash Velvetines lip color looks closer to a fresh from the pumpkin patch pumpkin, if you would rather have a bright orange lip color. The Pumpkin color looks more like a very dark orange-red color.

Teddy bear is a Velvetines I would love to snuggle up to, like how one would snuggle up to a teddy bear. The warm violet-brown hue looks so friendly and perfect for noticeable, pretty lips.   Follow them on Facebook for news, or the official Lime Crime blog curated by Doe Deere:

Affordable Dallas Housing Loans Within Reach

Hoping to increase home ownership options, in particular for low-income families, a new partnering will make 100 or more loans a year over the next five years available for the public sector to obtain affordable housing in southern Dallas, Texas.

To accomplish this, NexBank has teamed up with nonprofit mortgage servicing provider Dallas Neighborhood Homes and Dallas Area Habitat for Humanity to offer the affordable housing loan program. The program features limited access to mortgages and counseling which lend a hand to the residents as they get ready for home ownership.

NexBank, which focuses on commercial, mortgage and investment banking, is providing up to $50 million in loans for the program. The financial services company will pay all title fees for closings as well as up to $2,000 in closing costs per loan.

Dallas Neighborhood Homes works closely with Dallas Area Habitat for Humanity to provide down payment assistance to prospective buyers.

Dallas Area Habitat for Humanity senior vice president of mortgage operations Mark Tribuna commented in a statement how the program will tackle affordable home ownership for so many people who need it while improving the quality of their lives.

NexBank, which was founded in 1922, offers personal checking accounts, savings accounts, mortgages and commercial checking and savings accounts as well as business and real estate loans.

The regional bank reported assets of $3.5 billion as of June 30, 2016 and reported total loans increased 42 percent last year to $1.97 billion.

Find a bank near you!

Electrolux Laundry Equipment Helping Austin Laundromats Go Green

In recent years, several Austin, Texas companies have embraced strategies that allow them to save fuel, water and energy. Additionally, more companies and industries are being pushed to go green. The laundromats in the region are not an exception in this case. With regards to using green solutions on the day-today business activities, Laundry Works laundromat has been on the front line. The concept of going green is not new to businesses and industries. However, the application of these strategies may vary from one industry to another. Laundromats have a lot to gain from this technology in their businesses. Some of the benefits associated with eco-friendly solutions include:

• The approach is proactive – Laundromats have to identify the eco-friendly strategies they can apply in their business, hence make the fitting changes.
• Green technology is sustainable.

Green Solutions Applied By the Laundry Works Austin Laundromat

Although the concept of green laundromat practices is comparatively new, Laundry Works is among the leading pioneers in the subject. In this regard, the Laundromat has invested heavily on green technology. The company acquired a wide range of super-efficient equipment and environmentally friendly equipment, including:

1. Electrolux 220-300 G-force “X” Washers
These are High Speed performance washers, which have enabled the Laundromat to save on energy, labor, water and time. As compared to other washers, these washers spin at higher speeds. This high speed removes excess water from the clothes, hence reducing the drying time significantly.

2. W565HLE Equipment

With regards to going green, this is among the best equipment any Laundromat can get. The washer is not only easy to use, but also allows the company to save energy and water. The machine maximizes on the little water and energy it consumes to deliver impressive wash results. The system is highly effective and safe to use.

Other pieces of equipment that make the Laundry Works laundromat stand out from its competitors include Electrolux OPL Dryers and Electrolux Soft Mount High Extract “H” Washers.

This Austin laundromat, located at 606 West 29th Street, Austin, Texas 78705 is located in the West Campus area of the University of Texas.  One great service Laundry Works offers for UT students and other customers is reliable pickup and dropoff service for their laundry in the Austin area.

The Services And Policies Provided By IAP Worldwide

With its headquarters in Cape Canaveral, IAP Worldwide Services offers worldwide logistics services, facility management as well as specialized and technical services. It is an equal employer with more than 2,000 workers across the globe. It provides solutions to clients in both public and private sectors.

IAP Worldwide has the capability to plan, coordinate and carry out complicated logistical and technical challenges. In the past, the company has been engaged in military installations and creation of civilian facilities. It has also been involved in managing, maintaining and operating remote research laboratories. The corporation has earned a reputation as a receptive and reliable market leader in not only meeting but also exceeding customer anticipations.

IAP Worldwide Services ensures that its entire workforce has the means and the knowledge to undertake the assigned tasks in a professional and effective manner. This way, they contribute to the general success of every customer. In order to make its services available, IAP worldwide acquired several companies. This initiative has enabled the firm to achieve its long-term growth strategy. Part of its growth plan has focused on enhancing customer-focused discipline, lean operations and innovation in the core government services.

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IAP Worldwide Services | LinkedIn

IAP Worldwide Services, Inc. – Facebook

The firm constructs buildings that use less water and energy. It has also been campaigning for the reduction of greenhouse gas emissions. IAP Worldwide Services has collaborated with different communities. In the recent past, the corporation partnered with MacDill AFB in a setting where local volunteers reinstated severely eroded seashore, created marine-friendly oyster reefs and planted new marsh grass. This success has been achieved because of several laid down company policies, which have been explained below;
*The company does not allow the use of unlawful or immoral competitive practices.

* The firm embraces accountability when making Cost Accounting Standard (CAS) Disclosure Statements, which sufficiently describe its actual cost accounting practices. IAP acknowledges that it maintains disclosure statements that accurately reflect its current cost accounting practices.

* One clause asserts that it shall conduct its business in agreement with applicable U.S. laws and regulations, including the U.S. Foreign Corrupt Practices Act and similar anti-bribery laws of those countries in which it operates.

IAP Worldwide is dedicated to having a drug free work environment. The firm’s choices about personnel matters relates to non-work factors such as age, race, religion, sex, national origin, genetic information (GINA), pregnancy, disability, veteran status, marital status, or sexual orientation. In addition, the entity incorporates information technology in its services, thus enabling positive outcomes. As part of its global operations, the company may use various business arrangements. These channels include foreign sponsors, representatives, independent contractors, joint ventures, custom brokers, immigration agents and tax agents.

Learn more about IAP Worldwide Services:

Kenneth Goodgame is an Experienced Retail Guru

Kenneth Goodgame is a Chicago, Illinois-based executive. He’s a big force in the retail world. Goodgame works as the Chief Marketing Officer for True Value Company. He’s held this position since 2013. True Value Company is a prominent hardware cooperative that runs more than 5,000 independent branches all around the planet. Its main office is in the Windy City.

Goodgame is a widely known senior executive who worked at Ace Hardware before becoming a member of the True Value Company team. He was with Ace Hardware between the years of 2010 and 2013. He left the company during the summer of 2013. When Goodgame worked for Ace Hardware, he was the head of divisions such as program creation and strategic planning. He was in charge of 78,000 plus specific items. He managed a large group of employees, too. This crew consisted of a total of 94 professionals.

Ken Goodgame’s career was extensive even before he worked for Ace Hardware. Other companies he has worked for in the past include Irwin Tools, Techtonic Industries, BernzOmatic, Newell Rubbermaid, Home Depot and Black & Decker. BernzOmatic is a Newell Rubbermaid sector. His roles at these companies came with many duties and responsibilities. He handled all matters that pertained to power equipment in North America while at Home Depot.  He had similar job duties at BernzOmatic. Goodman speaks both German and English. He’s equipped with many other skills that help him thrive in the retail field. Some of these skills are marketing strategy, multi-channel marketing, sales management, operations management, sales operations, inventory management, customer service, income statements, cross-functional team leadership, pricing, forecasting and competitive assessments.

Kenneth Goodgame is a graduate of the University of Tennessee in Knoxville. He attended the institution of higher learning between the years of 1976 and 1980. He studied marketing finance while at the school. Operations management is a big part of Goodgame’s career. He works hard by concentrating on creative merchandising and marketing techniques alike. He also cares deeply about worker engagement and corporate alignment matters.


As a professional with a marketing social site, you need a good profile with a high ranking search. However, your search rankings may drop.To get help on fixing your reputation, visit According to Neil Patel on February 12, 2014, one of the most asked questions is how to boost dropping search rankings. If your search rankings consistently gravitate to a lower scale, here is how to fix it;

• Internal Linking

Internal linking involves the linking of one of your web pages to another. However, do not use rich anchor text. Internal linking will help your content rank for long tail SEO related keywords.

• Speed up your site

Google benefits from your fast paced site because users prefer using time-saving sites. Thence, sign up for a Google Page Speed and follow up a nontechnical series of steps to see an increase in the loading speed of your site.

• Build Links

Build links but not on the page that registered a drop in rankings because Google will detect. Also, your rankings will drop. Building links to other internal pages help increase your overall site authority.

• Webpage update

This tactic is the most efficient of them all. By adding recent content to your page, Google ranks your site at the top hence better user experience. The stale content takes the older position on Google

Click-through rate increase

Google tracks your click-through rates through the Google Webmaster Tools. If a search engine senses that your click through rate is low, it ranks you low. To fix the situation, optimize your title tag and Meta description.

• Design Optimization

Compared to laptops and desktops, mobile and tablet handsets are growing faster. You will increase the chances of keeping your rankings high be ensuring your website is compatible with various types of designs.

Online Reputation Management

Reputation management refers to creating and maintaining a positive product image. The key reason for hiring an online reputation management is to maintain the right image of a brand by;

• Prevention

Online reputation management professionals know how to detect negative communication thereby preventing it in the first place.

Crisis Communication Management

The internet can be a dual-edged sword; when negativity engulfs your content online, online reputation management professionals will fix it by identifying the sources and minimizing the damage caused.

• Building Your Brand


Check out this website for information about reputation management fixers.

About Philanthropist Raj Fernando

Raj Fernando is one of the most successful traders in the world. He is a reputed philanthropist and political supporter. Before founding and becoming the CEO of Chopper Trading in early 2002, Fernando was successful in amassing extensive experience in the stock exchange sector. In 1991, Fernando began working at the Chicago Board of Trade. In 1997, he became a fully-fledged member of the board. He served on the board up to 2003.

Raj Fernando is not only one of the most successful businesspersons. He is also an impassioned philanthropist who gives primarily in the Chicago city. Fernando and Chopper Trading had jointly donated over $1.7 million to several nonprofit organizations by 2011. Chopper Trading comprises of about 250 employees. Fernando gives where there is a pressing need or when one of his employees requests for a matching donation.

According to Raj Fernando, he is impressed by good charity and likes to help such causes. For instance, when one of the firm’s employees delivered a premature baby, Chopper Trading successfully matched multiple requests from employees for a donation to The March of Dimes. Typically, such donations are matched up to $2,000. Chopper Trading and Fernando’s charity works cover an extensive range of humanity causes as deemed fit. Some of the organizations that have received donations from Raj include a no-kill shelter called PAWS Chicago, Big Brothers Big Sisters of Metropolitan Chicago, and The Wounded Warriors Project among several others.

He also supports a Tony-award winning theater company in Chicago. The theater company, The Steppenwolf Theatre, has housed significant productions such as the “The Grapes of Wrath” by John Steinback.

Raj is a devoted political supporter. He personally donated $9,400 to the 2016’s Presidential campaign of Hillary Clinton. On July 21, he privately hosted a fundraising event for Hillary’s campaign where he was able to raise a significant sum of money. In 2008, Fernando Raj hosted a fundraiser for Barack Obama. He also regularly donates to WomenCount. Raj Fernando is the youngest sibling of three children to Laura and CK Fernando. He moved to the United States of America at a tender age.

Follow Raj on Twitter!

Highland’s Charitable Giving To Get Strategic Direction From James Dondero And Linda Owen

Highland Capital Management president James Dondero alongside Linda Owen will now provide the firm’s philanthropic efforts strategic direction. James Dondero, Highland’s co-founder just teamed up with Owen. She formerly worked as the president of the Wood Rodgers Park Foundation. Recently, Highland’s charitable giving has grown. Owen will be responsible for the asset management firm’s charitable giving. She will work with The Dallas Foundation.

Dondero noted that the firm has expanded its philanthropic efforts. Due to the growth, the firm recognized a need for a devoted specialist. Linda Owen offers that with her track record in the Dallas area. She shares Highland’s vision. In addition, she has successfully built public-private partnerships before.

Through The Dallas Foundation, Highland gives over $3 million. It focuses on supporting several causes including education, the Dallas community, health care, and veteran’s causes. Some of the local organizations that have benefited from the firm’s donations include, American Heart Association, Uplift Education, and Snowball Express. James Dondero offers guidance via leadership positions and board service to the organizations that Highland supports. He does that alongside other executives from the firm.

Owen’s career began as a real estate associate at the Wald, Harkrader & Ross law firm. She graduated from the University of Texas at Austin with a bachelor’s degree in economics. Owen also has a JD from the University of Texas School Of Law. She has been involved with several philanthropic organizations in a profession. That includes The Family Place, Crystal Charity Ball, as well as the Circuit Trail Conservancy.

About James Dondero
James Dondero serves as the president of Highland Capital Management. He is a veteran in the credit as well as the equity markets with over 30 years experience. James Dondero is also the co-founder of Highland Capital Management, a company he created in 1993.

Currently, James Dondero manages the firm’s investment strategies. He is also responsible for the Highland’s operations. James Dondero has received many accolades as well as awards dor his fund management. The awards include ranking number one in 2014 by Morningstar in Healthcare Long/Short Equity Fund. He is a certified CFA and CMA.
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